by Tami Brehse | Business, Digital Marketing
“Tracking your metrics” might sound daunting, but I promise it doesn’t have to be. It’s just a fancy way of saying you’re monitoring important aspects of your website’s performance. Your doctor checks your height, weight and blood pressure every time you come in,...
by Tami Brehse | Business, Digital Marketing
It seems crowdfunding has become the new go-to cash source for anyone with an idea and the chutzpah to put it out there on the internet. Here’s how it works. You use a platform like Kickstarter or Indiegogo to create a page explaining your idea, be it a new product,...
by Tami Brehse | Digital Marketing
You want that number one spot in Google’s search results, right? Of course you do. And you probably know that at least part of it comes from your site’s ranking for certain keywords. So how do you know which keywords to write about to climb your way...
by Tami Brehse | Digital Marketing, Social Media
Facebook ads are the best. They allow you to handpick your ad audience’s age, gender, location, job, marital status, income, and nearly any other demographic you can think of. It’s a marketer’s dream. But the problem with Facebook ads is...
by Tami Brehse | Digital Marketing, Social Media
I’ve got a lot to learn. When it comes to marketing I’m far from knowing it all, and I’m constantly learning new things and wondering how does everyone know about this but me? That said, there are some things I think are just plain bad form. Things I see people doing...
by Tami Brehse | Business, Digital Marketing
Great writing breaks all the rules. But if you’re not Hemingway, Faulkner or Twain just yet, rules are what will help you get there. These nine guidelines will instantly make your writing shorter, clearer and more conversational—all key elements of awesome prose....